Campaign Overview
Offer, market, objective, the note from your strategist.
Sparkfizzle is Watts Media's client platform for Campaign Relays — the permanent address for how our clients experience every campaign we ship. Built on the belief that approval should be living online, not in an inbox.
For three decades, the moment an agency hands a campaign to a client has looked identical. We're changing that.
PDFs attached to twelve-person threads. Scattered Dropbox links. Revision requests buried in reply-alls. Spreadsheets that explain budgets to people who've never read one. A signature collected by forwarding an email and hoping the trail holds up later.
Clients deserve better than hunting through folders for the work they're paying for. Agencies deserve better than chasing approvals. The bar for how a campaign gets reviewed should raise to a standard that helps everyone stay on the same page.
It's the permanent home for how Watts Media presents campaigns to the people funding them — strategy, creative, media plans, performance, approvals, and everything downstream of them — designed to be read, not decoded.
No downloads. No spreadsheets to squint at. One link per campaign. One place for every campaign. Every surface we build for the client experience lives here, and the platform grows as the craft does.
Before every campaign Watts Media ships, the Relay arrives. One hosted document. Eight sections. The entire story of the work — the offer, the channels, the creative, the prior-year performance, the budget, the calendar, the next steps, the approvals — in one place, designed to make decisions possible.
It reads the way a campaign should brief: clearly, honestly, beautifully. It moves the way a campaign should move: automatically, with a trail. When you approve, the signature holds up. When you request a change, the thread lives where the work lives.
The Relay isn't a template someone filled in. It's a generated document — strategy copy written with a tight leash, assets signed and embedded from source, performance data pulled live, approvals tracked and timestamped — produced on demand, unique to each campaign.
The Circuit Framework™ is the operational system behind it: the workflows, the data model, the generation pipeline, the automations. Sparkfizzle is where you experience its output. One drives the other.